Almost 50% of households in the United States have a dog. The ASPCA estimates there are 78 million dogs owned in the United States which means there are over 4 times as many dogs as children.
And cats? Almost 40% of households have a beloved feline, totaling 86 million cats. Each year pet owners spend well in excess of $100 million a year on cat treats and more than $1 billion on dog treats. It seems we are a nation of pet lovers.
This also means there are a LOT of American homes covered with pet hair, a lot of pet parents panicking when the fur baby has an accident and a lot of worry about permanent staining on carpet.
That's why Godfrey Hirst is now offering STAINMASTER® PetProtect® carpet.
STAINMASTER® PetProtect® carpet from INVISTA.
As both companies are in the business of designing products that withstand everyday life, it is only natural that we come together to present new carpets for pet owners.
Our new STAINMASTER® PetProtect® carpet collection features the SuperiaSD™ fiber. Designed to suit this carpet fiber, the collection includes soft neutrals in plush pile, light and dark textured loop piles and playful patterned loop piles, presenting many options to complement a range of interior styles.
With STAINMASTER® PetProtect® carpet fibers new to the Godfrey Hirst brand, you can rely on the quality and design standards you have come to expect from Godfrey Hirst with the added peace of mind that comes with the tried and tested STAINMASTER® PetProtect® carpet fiber - SuperiaSD™.
There are six products in the STAINMASTER® PetProtect® carpet range giving you plenty of design options to suit your interior style.
Resists tough pet stains - The SuperiaSD™ fiber used in STAINMASTER® PetProtect® carpet not only has built-in stain resistance, but it also has locked-in color. This means it’s color-safe and can be cleaned with powerful cleaning agents.*
Helps reduce pet odor - STAINMASTER® carpet cushion's breathable moisture barrier helps keep many common household spills from soaking into the cushion and subfloor allowing thorough cleaning and odor reduction. This barrier helps to keep pet accidents from soaking into the cushion sub-floor, allowing thorough cleaning to reduce odors.
Easy to remove pet hair - STAINMASTER® PetProtect® carpet fiber technology reduces the attraction of pet hair to the carpet. The pet hair can then be easily removed with normal vacuuming.
Durable and soft - Not just about the pets, this carpet is made for you too. SuperiaSD™ fiber is a solution dyed nylon carpet fiber that delivers a soft and elegant carpet with inherent stain resistance and built-in fade resistant color.
Pet Protection Warranty - All STAINMASTER® PetProtect® carpets feature warranty** protection against stains from urine, vomit and feces as well as food and beverage stains and static electricity. For further details check the warranty of your carpet on the back of the carpet sample in store.
View the STAINMASTER® PetProtect® carpet
* Defined as hydrogen peroxide based cleaners.
**INVISTA defines lifetime coverage as the life of the carpet.
Lifetime limited warranty coverage begins on the date of purchase and continues for the life of the carpet. Other limited warranty coverage begins on the date of purchase and continues for the stated period of time.
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