Why Wool?


Godfrey Hirst chose WOOL as its fiber of choice for the North American market. The wool fiber production process consists of the Natural Elements…Sun, Rain, Grass and Sheep. No artificial ingredients needed, no artificial ingredients added.

Wool is natural..
Wool shorn from sheep is completely natural.  It is composed entirely of amino acids, the building blocks of life.

Wool is sustainable..
It is produced from a totally renewable resource – grass – and is thus environmentally sound

Wool is renewable..
Sheep can be shorn every 9 – 12 months.  New Zealand sheep are renowned for producing the best carpet wools available.

Wool is biodegradable..
In soil, wool readily biodegrades to produce nitrogen, sulfur, carbon dioxide and water, which are all plant nutrients.

Wool carpet is naturally stain and soil resistant..
The wool fiber’s structure consists of overlapping scales, arranged much like roof shingles.  These scales inhibit dirt from adhering to the fiber and help fleck it away.  Wool has significantly better soil release than any other fiber.  Wool cleans better, making stain protection unnecessary.

Wool carpet is naturally crush-resistant..
The wool fiber is naturally curly, and it has more crush resistance than any other fiber.

Wool carpet is hypo-allergenic..
Wool is non-allergenic and does not promote the growth of dust mites or bacteria.

Wool carpet by Godfrey Hirst is affordable..
Godfrey Hirst is one of the largest wool manufacturers in the world, so it can provide an exceptional selection of value priced carpets.