Why Wool?
Luxurious and soft to the touch, wool provides remarkable beauty, high performance, low maintenance, health benefits, and outstanding environmental integrity.
Wool is the only authentic naturally sustainable fiber, which synthetics strive to emulate.

Soil and Stain Resistant
The scales on the outside of wool fibers cause liquids to bead up on the surface, helping to keep the wool stain free. This scaled structure helps to keep dust and dirt from penetrating into the fiber.

Wool is a protein composed of amino acids, very much like our skin and hair. Amino acids are the building blocks of life. When you bury a wool product in soil, it is naturally biodegradable and provides nutrients to the soil.

Sustainable and Renewable
Wool is the ultimate sustainable fiber. Sheep grow wool continuously and can be shorn every 9 to 12 months, making it rapidly and readily renewable. Since the wool is derived from natural resources - water, sun and grass - it is a natural fiber and also requires less energy to produce than synthetic fibers.

A single strand of wool can be stretched and compressed 30,000 times and retain its original shape, making wool carpet and rugs extremely resilient, durable and long lasting.

Fire Resistant
Wool is a safe fiber that is difficult to ignite due to its natural chemical structure, which is high in both nitrogen and moisture. Wool does not melt, drip or emit noxious fumes. It burns slowly and is soft extinguishing.