Live Naturally and Choose Wool

The Campaign for Wool was initiated by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges.

As a serious environmentalist, the Prince believes the natural, sustainable origin and highly technical structure of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool - as the Prince understands - will also help care for our planet

The combined efforts of the leading wool organisations, industry associations and the textile industry across the world has created a campaign to promote the wonderful properties that wool offers to textiles and in doing so, help support sheep farming as an industry and the textile community internationally.

By selecting a Hycraft wool carpet, you too can join in the campaign and live naturally.

For more information, visit


A wool carpet provides softness under foot.
Wool carpet is 100% natural.