The natural beauty of wool stems from the inherent complexity of the fibre itself, evolved to protect sheep, no matter the conditions! That’s why we still wear wool, sleep with wool, insulate with wool and enjoy walking on wool.

Hypoallergenc
Wool carpets are naturally hypoallergenic making them suitable for those with allergies.

Naturally Insulating
Wool absorbs moisture in the air and controls humidity for a comfortable environment, making it cooler in summer and warmer in winter. Wool carpet can also absorb and desorb significant quantities of moisture from the air to buffer humidity changes in a room.

Fire Resistance
Wool carpet has natural flame resistant properties due to its ability to char when burnt and not melt like synthetic fibres. It retains heat and starves its surface of air, extinguishing flames.

Stain Resistance
The wool fibres natural structure consists of overlapping scales, arranged much like roof shingles. These scales inhibit dirt from adhering to the fibre and help fleck it away. NOTE: eventually the wool will naturally absorb stains so cleaning is best done immediately.

Bio-Degradable
Early research has confirmed that wool (when separated from backing) biodegrades readily in as little as three to four months – a rapid biodegradation has a low end of life impact on the environment compared to synthetic products.^

Renewable
A renewable material, wool is shorn from sheep every 9-12 months and produced by sheep consuming a totally renewable resource - grass.


^ Hodgson A., Collie S. (December 2014). Biodegradability of Wool: Soil Burial Biodegradation. Presented at 43rd Textile Research Symposium in Christchurch – AWI Client Report.