Our Wool Story

We believe that exquisite interiors begin with the perfect flooring. For unrivaled comfort, you cannot match the look and feel of a Godfrey Hirst® wool carpet. With wool sourced from New Zealand farms, our carpet is a truly beautiful and luxurious product.

Our stunning and versatile wool carpets are available in an array of sublime, earthy tones, creating the ideal foundation for your interior space. We love the cozy softness of wool carpets, but the benefits of this 100% natural fiber go far beyond comfort. These natural wool properties make wool carpet ideal for every climate, insulating for warmth during winter chills, cooling for relief through sultry summers, and keeping room temperatures just right during cool autumn nights and sunny spring days.

The incredible resource of wool — a pure, biodegradable, and renewable material — is at the heart of our Farm to Floor story. Natural stain resistance, easy maintenance, and the flame resistance of wool fibers make wool a practical floor covering that is sure to enhance the look and feel of any space. 

Why Wool?

Luxurious and soft to the touch, wool provides remarkable beauty, high performance, low maintenance, and outstanding environmental integrity.

Wool is the only authentic naturally sustainable fiber, which synthetics strive to emulate.

Renewable

Sheep grow wool continuously and can be shorn every nine to 12 months.

Hypoallergenic

Wool is a nonallergenic fiber, which is resistant to the growth of bacteria and dust mites.

Fire Resistant

Wool fiber is naturally flame resistant and has a very high ignition threshold.

Stain Repellency

Wool fiber repels most liquid spills so that stains can be removed if attended to promptly.

Biodegradable 

Wool fiber will naturally decompose in soil and slowly release nutrients back into the earth.

Climate Control

Wool fiber can absorb and release moisture, helping control internal humidity levels.

Air Quality

Wool fiber absorbs common pollutants such as VOCs and can improve indoor air quality.