Norsu

Kids Bedroom

Bedroom

Study

Cosy Tranquil Texture wool carpet provides the perfect neutral setting for norsu Cabin.

Scandinavian Haven - norsu Cabin

light

<h3>Wonders<span>in wool.</span></h3>
<p>We believe that exquisite interiors begin with the perfect flooring. For unrivaled comfort, you can’t go past the look and feel of a Hycraft wool carpet. We proudly handcraft a diverse range of wool carpets designed to complement every home. Hard wearing and naturally insulating for year-round comfort, our multiple carpet styles are available in an array of sublime, earthy tones creating the ideal foundation for your interior space.</p>

Hycraft

Hycraft Wool Carpet - Godfrey Hirst Residential

<p>Godfrey Hirst is privileged to draw on over 150 years manufacturing experience in Australia and New Zealand. </p>
<p>The Godfrey Hirst name is truly synonymous with Geelong, dating back to 1865 when the Victorian Woollen and Cloth Manufacturing company was established as one of Victoria’s first textile mills.</p>
<p>From high quality Australian and New Zealand Made wool and synthetic carpets, hybrid, timber, laminate and vinyl hard flooring, our goal is to connect you with the right product.</p>

Godfrey Hirst

Godfrey Hirst Carpet & Flooring  - Godfrey Hirst Residential

Corsica Oak

<h3>The beauty of nature on your floor</h3>
<p>There is something about the enduring appeal of timber flooring that transcends eras and defies trends. Offering a warmly burnished finish, timber floors are a classic statement piece that can add real value to your home.</p>

Timber Flooring

Hard Flooring

Weathered Oak

Rustic Oak

Cinder Oak

Natural Oak Smooth

Ashen Oak

Coastal Oak

Coffee Oak

Natural Oak Brushed

Tranquil Texture, a stylish artisan wool carpet from Hycraft, takes inspiration from the places that bring us peace and happiness. The chunky textured loop is silky soft, super resilient and comes in eight inspired neutral shades.

Label

Certificate

Brochure

Information Sheet

Hycraft Carpets

<p>As one of Australia’s largest manufacturers and exporters of residential and commercial carpets, Godfrey Hirst produces thousands of metres of carpet in state-of-the-art Australian facilities every day.</p>

<h3>An Australian Story</h3>

<p>Our Australian history spans back to 1865, when the Victorian Woollen and Cloth Manufacturing Company began operations in Geelong and was purchased in the 1890’s by Godfrey Hirst. Godfrey Hirst’s entrepreneurial skills and knowledge of the industry lead to the great success that was furthered even more so by the McKendrick family in the 1960s.  In 2018, the Godfrey Hirst business was acquired by Mohawk Industries, the world’s largest flooring company, expanding its product offering and capabilities to a global scale.</p>

<p>Commercially, our customisation capabilities and vast archive of designs are trusted for major projects in all market segments across workspace, retail, hospitality, healthcare, education, public space and multi-residential in Australia, New Zealand and around the world.</p>

<p>Our partnership with the official Australian Made campaign aligns us with Australia’s most trusted, recognised and widely used country of origin symbol, underpinned by a third-party accreditation system that authenticates genuinely Australian products.</p>

<h3>Investing in local</h3>

<p>Our local investment in people, manufacturing, warehousing, and distribution provides total supply chain capability, ensuring quality control and consistency from product design, right through to delivery. We are proud to have a loyal and long serving inclusive and diverse workforce while managing organisational renewal to ensure excellent mix of new thinking and deep knowledge.</p>

<p>As a global flooring solution provider, we offer the largest portfolio in the world, featuring products that people trust to use in the spaces they live, learn, work, play and rest. Through our local in-house design, manufacturing and distributing facilities, we provide locally based support with our passionate and knowledgeable design and sales teams. From high quality Australian and New Zealand Made wool, synthetic and triexta carpets, and an extensive range of carpet tiles and planks along with world class hard flooring solutions in hybrid, timber, laminate and vinyl our goal is to connect you with the right product and make specifying flooring for your next project a breeze.</p>

<h3>First Australian Carpet Manufacturer to achieve Climate Active Carbon Neutral Organisation Status</h3>

<p>Taking real climate action as an organisation means voluntarily going above and beyond current regulations to achieve net zero carbon emissions. At Godfrey Hirst, we do. Godfrey Hirst Australia has achieved Climate Active Carbon Neutral organisation status and are proud to be the first Australian carpet manufacturer to do so. Furthermore, Godfrey Hirst New Zealand is also now a carbon neutral organisation.<sup>1</sup></p>

<p>Investing in innovation and technology are the hallmarks of Godfrey Hirst, and when it comes to improving existing systems and processes our commitment to excellence is continually at the forefront.</p>

<p><em><sup>1</sup><sub>Godfrey Hirst Australia Pty Ltd and Godfrey Hirst NZ Ltd are ‘carbon neutral’ organisations.  This means that those entities purchase and voluntarily retire carbon offsets equivalent to their annual carbon dioxide equivalent greenhouse gas (GHG) emissions from sources within their organisational boundary.  For New Zealand, organisational GHG emissions are accounted for in accordance with ISO14064-3:2018.</sub></em></p>

Australian Made

<p>The natural beauty of wool stems from the inherent complexity of the fibre itself, evolved to protect sheep, no matter the conditions! That’s why we still wear wool, sleep with wool, insulate with wool and enjoy walking on wool.</p>

<p><strong>Hypoallergenc</strong><br>
Wool carpets are naturally hypoallergenic making them suitable for those with allergies.</p>

<p><strong>Naturally Insulating</strong><br>
Wool absorbs moisture in the air and controls humidity for a comfortable environment, making it cooler in summer and warmer in winter. Wool carpet can also absorb and desorb significant quantities of moisture from the air to buffer humidity changes in a room.</p>

<p><strong>Fire Resistance</strong><br>
Wool carpet has natural flame resistant properties due to its ability to char when burnt and not melt like synthetic fibres. It retains heat and starves its surface of air, extinguishing flames.</p>

<p><strong>Stain Resistance</strong><br>
The wool fibres natural structure consists of overlapping scales, arranged much like roof shingles. These scales inhibit dirt from adhering to the fibre and help fleck it away.
NOTE: eventually the wool will naturally absorb stains so cleaning is best done immediately.</p>

<p><strong>Biodegradable</strong><br />
As a natural resource, wool fibre is biodegradable. When wool fibre is disposed of, it will naturally decompose in soil in a matter of months or years, slowly releasing valuable nutrients back into the earth.</p>

<p><strong>Renewable</strong><br />
A renewable material, wool is shorn from sheep every 9-12 months and produced by sheep consuming a totally renewable resource - grass.</p>
<br>


Natural Fibre

The natural beauty of wool stems from the inherent complexity of the fibre itself, evolved to protect sheep, no matter the conditions.

<h3><strong>We Have Something Exciting to Declare.</strong></h3>

<p>In a marketplace increasingly focused on environmental considerations and issues around sustainability, Godfrey Hirst are incredibly proud to have products officially approved Declare® LBC Red List Free.</p>

<p>The International Living Future Institute (ILFI), and local affiliate the Living Future Institute of Australia (LFIA), are organisations committed to driving sustainable change in the Australian Built environment through the development of leading edge programs, that are designed to radically change our approach to building and construction.</p>

<p>Predicated on creating a healthier built environment, the Declare® program delivers clear, unambiguous information about building material specifications. Participating manufacturers are required to disclose a Product’s entire constituent chemical composition to a threshold of 100-parts-per-million; essentially creating a ‘nutrition’ label of ingredients.</p>

<h3><strong>A product transparency program</strong></h3>

<p>Each Declare® label is compared against a list of worst-inclass materials, better known as the Red List. Chemicals on the Red List can pose an increased risk of:</p>

<ul>
	<li>Polluting the environment</li>
	<li>Bio-accumulation of contaminants progressing up the food chain</li>
	<li>Negative health implications for factory personnel, construction industry workers and building occupants</li>
</ul>

<p>Aware of our role in developing products that homeowners can comfortably put in their homes, we worked with our entire supply chain to identify, source and utilise the healthiest possible manufacturing ingredients. When we were confident our products met the stringent sustainability and toxic free chemical standards, we applied for LFIA Declare® approval.</p>

<p><img alt="kids playing video games on couch and plush triexta carpet" src="https://res.cloudinary.com/gh/image/upload/v1/apps/gh-web/images/red_list_free-feature-img_001-id-0225810520.jpg" /></p>

<h3><strong>The Declare® initiative has three declaration statuses:</strong></h3>

<ul>
	<li><strong>LBC Red List Free</strong> - Complete ingredient disclosure revealing ZERO Red List chemicals</li>
	<li><strong>LBC Red List Approved</strong> - Where chemicals or product ingredients have no available public information, or a manufacturer is unable to publicly identify an ingredient due to proprietary registration. Products may potentially contain Red List chemicals, which, if identified, will be highlighted in orange</li>
	<li><strong>Declared</strong> - This base level of transparency, while revealing a product’s ingredients, will nevertheless contain some Red List ingredients, which will also be highlighted in orange</li>
</ul>

<h3><strong>This label addresses three key concerns:</strong></h3>
<ul>
	<li>Where does a product originate?</li>
	<li>What is it made of?</li>
	<li>Where does it end up at the end of its life?</li>
</ul>
<p><img alt="declare label" src="https://res.cloudinary.com/gh/image/upload/v1690242847/apps/gh-web/images/declare_label-0008.jpg" /></p>

<p><br />
Each of our products are individually approved and the label can be  downloaded from the product page and please <a href="https://www.godfreyhirst.com/au/support">contact us</a> if you have any questions.</p>

<p><img alt="woman doing yoga on plush triexta carpet" src="https://res.cloudinary.com/gh/image/upload/v1/apps/gh-web/images/red_list_free-feature-img_002-id-0225810520.jpg" /></p>
 <p><br />
<h3>DOWNLOADS</h3>
<ul>
<li><a href="https://res.cloudinary.com/gh/image/upload/v1/products/022581/docs/Declare/label.pdf">Triexta Residential Carpet (A001) Declare label</a></li>
<li><a href="https://res.cloudinary.com/gh/image/upload/v1/products/022562/docs/Declare/label.pdf">Triexta Residential Carpet (A002) Declare label</a></li>
<li><a href="https://res.cloudinary.com/gh/image/upload/v1/products/050190/docs/Declare/label.pdf">100% Wool Broadloom Carpet Declare label</a></li>
<li><a href="https://res.cloudinary.com/gh/image/upload/v1/products/020481/docs/Declare/label.pdf">Wool Broadloom Carpet Declare Label</a></li>
<li><a href="https://res.cloudinary.com/gh/image/upload/v1/products/094600/docs/Declare/Label.pdf">Wool Blend Broadloom Carpet (80/20) Label</a></li>
<li><a href="https://res.cloudinary.com/gh/image/upload/v1/products/024379/docs/Declare/label.pdf">SDN Carpet on Endurabac® Declare Label</a></li>
<li><a href="https://res.cloudinary.com/gh/image/upload/v1/products/070251/docs/declare/label.pdf">SDN FR carpet on Endurabac® Declare label</a></li>
<li><a href="https://declare.living-future.org/products/sdn-carpet-on-actionbac-godfrey-hirst">SDN Carpet on Actionbac® (NZ) label</a></li>
<li><a href="https://res.cloudinary.com/gh/image/upload/v1/products/024921/docs/declare/label.pdf">Duratuft Soft PET Carpet Declare label</a></li>
</ul>
</p>
<p><a href="https://www.youtube.com/embed/AO7tvnLGRYY?si=6B7EZBLd_UiylIPm">View on YouTube</a></p>

Declare® Red List Free

 Declare® Red List Free approved carpet.

<p>This carpet has been classified under the independent Australian Carpet Classification Scheme (ACCS) labeling system according to it's durability and retention, receiving the maximum six out of of six stars for residential use, including stairs.</p>
<p>It is suitable for all areas of the home including areas with extra heavy traffic flow such as hallways and living rooms.</p>

Residential Extra Heavy Duty & Stairs - 6 Star

Residential Extra Heavy Duty and Suitable for Stairs - 6 star.

<p>This carpet has been classified under the independent Australian Carpet Classification Scheme (ACCS) labeling system according to it's durability and retention, receiving two out of four stars for commercial use.</p>

<p>It is suitable for areas with frequent traffic flow such as shops, offices and hotel lounges. </p>

<p><a href="/grouped-highlights/accs">Learn more about the ACCS</a></p>

Contract Medium Duty - 2 Star

Contract Medium Duty and Suitable for Stairs - 2 star.

<p>An extension of the Australian Carpet Classification Scheme (ACCS), the Environmental Certification Scheme tests carpet to ensure they meet stringent environmental performance standards such as volatile organic compound emissions, noise reduction and thermal insulation properties (For more information visit: www.carpetinstitute.com.au/environmental/)</p>

<p>As a prerequisite for the ECS program, carpet manufacturers must comply with the Code of Practice for Environmental Management (including performance criteria for raw materials, the manufacturing process, the carpet during its use and at the end of its life).</p>

<p>This stringent program is a Green Building Council of Australia (GBCA) approved third party, with Green Star Level 4 certification providing at least a minimum of 7 Green Star points.</p>


ECS Level 4

Environmental Certification Scheme Level 4.

<p>Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.</p>
 
<p>In addition, Hycraft products come with a range of performance guarantees for carpets when used in an owner occupied residential premises, tailored to the specific product and its attributes.</p>

<p>The full terms and conditions of the 15 Year Hycraft Limited Residential Guarantee can be viewed in the below flyer:</p>

15 Year Hycraft Limited Residential Guarantee*

15 Year Hycraft Limited Residential Guarantee*.

<p>This carpet, with an appropriate underlay and installation method, meets the requirements of Australian NCC Spec. C1.10 relating to fire hazard properties for flooring in class 2 – 9 buildings.</p>

<p>Please refer to specific fire rating test results for your proposed installation to confirm the rating. Test results available upon request.</p>

Fire Rated Carpet

This carpet, with appropriate underlay and installation method, meets the requirements of Australian NCC Spec. C1.10 relating to fire hazard properties for flooring in class 2 – 9 building. Please refer to specific fire rating test results for your proposed installation to confirm the rating, available upon request.

<p>The premium category of carpet and hard flooring products offers the most comfortable carpets and highest quality hard flooring.  These luxury flooring products feature enviable design aesthetics, from on trend chunky wool loop pile carpets to genuine timber hard flooring.  Premium flooring boasts all of the best features for long lasting performance.</p>
<p>The category offers carpets with <a href="/features/red-list-free">Red List Free</a> certification for the best indoor air quality.  Along with <a href="/features/pefc">PEFC</a> certified timber flooring that contains sustainably sourced materials.  From forever homes to high end investments, these prestigious carpets and floors often add the most value to the property and are a wonderful option.</p>

Premium

<p>Textured Loop Pile uses loops of varying heights to create unique patterns and interesting textures. The loops ensure a hard-wearing carpet that works well in medium to high-traffic rooms.</p>
<ul><li>This style is also known as High-Low Loop Pile, Multi-Level Loop Pile or Patterned Textured Loop Pile.</li>
<li>Can be used in a random or sequenced design to create textures or patterns</li></ul>

Textured Loop Pile

Tranquil Texture

<h3>Wonders in Wool</h3>
<p>The natural beauty of wool stems from the inherent complexity of the fibre itself, evolved to protect sheep, no matter the conditions! That’s why we still wear wool, sleep with wool, insulate with wool and enjoy walking on wool.</p>

<h3>Effortless Elegance for Every Season</h3>
<p>As the days grow warmer, transform your home into a sanctuary of refined, effortless cool with Feltex designer wool carpets. While often associated with winter warmth, wool’s remarkable versatility makes it the ultimate choice for all seasons. In spring and summer, wool’s natural temperature-regulating properties work to maintain an ideal indoor climate, keeping your space refreshingly cool even on the hottest days. Its breathable fibres promote air circulation, minimising trapped heat and moisture.</p>
<p>Beyond its climate control benefits, wool absorbs humidity to create a fresh, crisp atmosphere, while its hypoallergenic qualities ensure a healthier, purer air quality.  Luxuriously soft yet incredibly durable, wool is a timeless option that harmonises with the ebb and flow of the seasons.</p>
<p>With Feltex wool carpets, you’re not just choosing flooring—you’re investing in year-round elegance, comfort, and an 
 environment that feels as good as it looks.  Experience the luxury of nature’s finest with the perfect balance of style and function. </p>

<h3>Finest Quality Natural Fibre</h3> 
<p>Feltex wool carpets are made from the finest natural wool fibres which are renewable and biodegradable.</p>
<p>A renewable material, wool is shorn from sheep every 9-12 months and produced by sheep consuming a totally renewable resource - grass.<p>
<p>As a natural resource, wool fibre is biodegradable. When wool fibre is disposed of, it will naturally decompose in soil in a matter of months or years, slowly releasing valuable nutrients back into the earth.<p>

<h3>Natural Insulation and Humidity Control</h3>
<p>Wool carpet is naturally insulative with humidity control for a comfortable indoor environment, making it cooler in summer and warmer in winter.</p>
<p>Wool is a natural hygroscopic insulator. This means your wool carpet can absorb up to 30% - 40% of its weight in moisture without becoming wet to touch. This reduces the dampness in the air, making your home a drier and healthier place to live.</p>
<p>In cold, damp conditions (high relative humidity) moisture is absorbed by wool and heat is given off. In warm dry conditions, moisture is released by wool, resulting in a cooling effect. How well your carpet insulates largely depends on how much air it can trap. </p>
<p>Because of wool’s natural inbuilt crimp, air is retained in millions of tiny pockets which provide an insulating effect, thus creating a comfortable home environment.</p>

<h3>Luxurious and Hypoallergenic</h3>
<p>Wool carpets are naturally luxurious and hypoallergenic making them both aesthetic and suitable for those with allergies.</p>
<p>Ideal for allergy and asthma sufferers, wool does not promote the growth of bacteria, mould and mildew.This reduces the likelihood of spores, mycotoxins and volatile organic compounds from developing in the home, helping to prevent allergies and respiratory problems.</p>
<p>Wool fibre also deters the growth of dustmites – the most common single cause of asthma.</p>



<h3>Effortless Elegance for Every Season</h3>
<p>As the days grow warmer, transform your home into a sanctuary of refined, effortless cool with Feltex designer wool carpets. While often associated with winter warmth, wool’s remarkable versatility makes it the ultimate choice for all seasons. In spring and summer, wool’s natural temperature-regulating properties work to maintain an ideal indoor climate, keeping your space refreshingly cool even on the hottest days. Its breathable fibres promote air circulation, minimising trapped heat and moisture.</p>
<p>Beyond its climate control benefits, wool absorbs humidity to create a fresh, crisp atmosphere, while its hypoallergenic qualities ensure a healthier, purer air quality.  Luxuriously soft yet incredibly durable, wool is a timeless option that harmonises with the ebb and flow of the seasons.<p>
<p>With Feltex wool carpets, you’re not just choosing flooring—you’re investing in year-round elegance, comfort, and an 

 environment that feels as good as it looks.  Experience the luxury of nature’s finest with the perfect balance of style and function. </p>

<h3>Natural Insulation and Humidity Control</h3>
<p>Wool is a natural hygroscopic insulator. This means your wool carpet can absorb up to 30% - 40% of its weight in moisture without becoming wet to touch. This reduces the dampness in the air, making your home a drier and healthier place to live.</p>

<p>In cold, damp conditions (high relative humidity) moisture is absorbed by wool and heat is given off. In warm dry conditions, moisture is released by wool, resulting in a cooling effect. How well your carpet insulates largely depends on how much air it can trap. </p>
<p>Because of wool’s natural inbuilt crimp, air is retained in millions of tiny pockets which provide an insulating effect, thus creating a comfortable environment for you and your family.</p>

<h3>Natural Stain Resistance and Easy Maintenance</h3> 
<p>Wool carpet is a very practical option in terms of cleaning and maintenance. It is naturally resistant to dirt and household stains.</p>

<h3>Hypoallergenic</h3>
<p>Wool carpet is ideal for allergy and asthma sufferers  as it does not promote the growth of bacteria, mould and mildew.</p>

<p>This reduces the likelihood of spores, mycotoxins and volatile organic compounds from developing in the home, helping to prevent allergies and respiratory problems.</p>

<p>Wool fibre also deters the growth of dustmites – the most common single cause of asthma.</p>


Scandinavian Haven - norsu Cabin

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