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Loui Burke, a content creator and podcaster with a stunning loft-style apartment, is making waves on TikTok and Instagram with his captivating home design and lifestyle content. Loui’s rustic yet funky interior style embraces organic fibres and textures, so we knew we would share a mutual love for wool as a natural fibre.

Loui’s content emphasises the importance of rugs, particularly those with natural fibres and textures like jute, and their warming impact on the design and feel of a space. We were so excited at the idea of transforming our wool carpet into custom rugs for his home, with its insulating properties keeping apartments like Loui’s cool in summer and warm in winter.

<img src="https://res.cloudinary.com/gh/image/upload/v1693376252/articles/7c4069db-018a-4028-b37d-4297569df57c/photography/loui_burke-rug-news-img_001.jpg" width="500" /> 
Loui’s living space, featuring Chatsworth in 510 Bakewell.

Finding the right size rug for a specific room can be tricky, so Loui was able to provide dimensions and custom-create a rug from our wool carpet, a service offered through our retail partners.

Loving earthy tones of cream, beige and brown, Loui received samples of our wool carpets, and decided on both Chatsworth in the colour 510 Bakewell, and Montrose in the colour 310 Saratoga.

With a love for the imperfections and textures of natural fibres, the chunky wool loop pile carpets fit the brief perfectly, feeling soft to walk on while still providing beautiful design detail to the rooms.

<img src="https://res.cloudinary.com/gh/image/upload/v1693376252/articles/7c4069db-018a-4028-b37d-4297569df57c/photography/loui_burke-rug-news-img_002.jpg" width="500" /> 
Loui’s bedroom space, featuring Montrose in 310 Saratoga.

Placing the Chatsworth rug in the living space and the Montrose in the bedroom, they have been the perfect addition to Loui’s wonderfully designed inner-city apartment.

<blockquote>
“For the bedroom I opted for Montrose in the shade Saratoga, it’s this gorgeously thick, bubble-like texture that fits my bedroom space perfectly. It’s so soft to walk on."
</blockquote>

Renters and rug-lovers alike, customising our high-quality carpet into perfectly sized rugs is a great way to layer your flooring and add a final design touch to your living spaces! To find out if this service is available at a store near you, visit our <a href="https://www.godfreyhirst.com/au/find-stores">Store Locator</a> and contact your local retailer.

Loui Burke - content creator emphasises the importance of rugs along with their textures and fibres.