Take 3 For The Sea: Eastern Beach Clean-Up 2025
On 4 April 2025, Godfrey Hirst proudly hosted its annual Take 3 for the Sea clean-up event, this year taking place at Eastern Beach in Geelong. As a long-term supporter of this impactful organisation, we are honoured to mark our fifth consecutive year of partnership with Take 3 for the Sea - an initiative dedicated to removing litter from the environment and safeguarding marine life, waterways, and ecosystems.
This event has become more than just an environmental initiative; it’s also an opportunity for us to connect locally and actively contribute to the wellbeing of our community. Eastern Beach, though seemingly pristine, revealed a significant amount of hidden litter upon closer inspection. This year, our team of 30 collected an incredible 17.7 kgs of rubbish, with a total of 2,278 pieces picked up in just one hour!
During the event, our team were informed of the six key factors behind littering - cleanliness, infrastructure, education/awareness, enforcement, involvement and source reduction. And on the topic of source reduction, participants were encouraged to find alternatives for single-use disposable plastic items that are more likely to find their way into our waterways.
“Fantastic education on how I can help make an impact in my local area from small changes and actions” – Emma, Godfrey Hirst.
“Great activity and great for the Geelong community” – Brendan, Godfrey Hirst.
“A really fun activity to do with colleagues, feels good to clean up the beach and support a good cause” – Liz, Godfrey Hirst.
“Take 3 for the Sea do a tremendous job of advocating, educating and actioning the clean-up of our waterways! We enjoy our annual clean-up and the education experience, alongside our team getting together in the outdoors! Thank you” – Renee, Godfrey Hirst.
At Godfrey Hirst, we believe in making a difference beyond the products we create. Through our continued support of Take 3 for the Sea, we’re helping build a cleaner, healthier future for generations to come.
