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These carpets have a combination of cut and looped yarns and can create sculptured and patterned effects such as squares, swirls etc. Many different patterns can be achieved in a wide range of styles.

Pattern

Lifetime Fade Resistance

Textured carpets are manufactured by cutting the yarn loops which produces an upright pile that has a more luxurious, formal look than loop pile.

Textured

Loops of yarn create a stylish finish with a soft, smooth feel and can have a range of distinctive patterns created by a combination of higher and lower loops.

Loop

Lifetime Abrasive Wear

20-Year Texture Retention

10-Year Limited Abrasive Wear

25-Year Manufacturing Defects

15-Year Manufacturing Defects

A luxurious feel and a stylish, less formal, almost shaggy appearance.

The long pile lies in different directions providing a deep texture. Extremely durable and made in variations of thick and thin as well as long and short pile

Carpets with longer pile than Frieze are known as “shag piles”

Frieze

Lifetime Manufacturing Defects

Superior Soil and Stain Resistance

Lifetime Stain & Soil Resistance

Lifetime Limited Manufacturing Defects

25-Year Fade Resistance

Treated to repel stains for easy maintenance, so you can enjoy your carpet worry free.

Stain Resistance

Treated to repel stains so you can enjoy your carpet worry free.

20-Year Fade Resistance

Lifetime Texture Retention

10 Year Fade Resistance

10 Year Manufacturing Defects

15-Year Fade Resistance

15-Year Texture Retention

10-Year Limited Texture Retention

Why Wool? 
Luxurious and soft to the touch, wool provides remarkable beauty, high performance, low maintenance, health benefits, and outstanding environmental integrity. 
Wool is the only authentic naturally sustainable fiber, which synthetics strive to emulate.

Soil and Stain Resistant 
The scales on the outside of wool fibers cause liquids to bead up on the surface, helping to keep the wool stain free. This scaled structure helps to keep dust and dirt from penetrating into the fiber.

Biodegradable 
Wool is a protein composed of amino acids, very much like our skin and hair. Amino acids are the building blocks of life. When you bury a wool product in soil, it is naturally biodegradable and provides nutrients to the soil.

Resilient 
A single strand of wool can be stretched and compressed 30,000 times and retain its original shape, making wool carpet and rugs extremely resilient, durable and long lasting.

Fire Resistant 
Wool is a safe fiber that is difficult to ignite due to its natural chemical structure, which is high in both nitrogen and moisture. Wool does not melt, drip or emit noxious fumes. It burns slowly and is soft extinguishing.

Wool

Lifetime Full Pet

All Pet Stain Resistance

Lifetime Household Pet Urine Stain Resistance

Lifetime Pet Urine Stain Resistance

Superior Resistance to Static

Wool is a renewably resourced fiber used in some Godfrey Hirst Carpets. Environmentally sound, wool is produced from a totally renewable resource – grass – that is shorn from Sheep every 9 – 12 months.

Highlights