The Triexta Story
Godfrey Hirst triexta carpet cleans with just cold water, because it is made of a unique partly plant-based fibre with built-in stain resistance and durability to suit even the wildest family.
The triexta story
First released to the Australian market by Godfrey Hirst in 2010 under the brand name eco+, triexta carpet has quickly gained a place in many Australian and New Zealand homes thanks to the unique partly plant based fibre that is durable, cleans with just water and pet friendly, yet still soft and luxurious underfoot.
The fibre was first launched globally in the US market by Godfrey Hirst parent company Mohawk. In 2009 Mohawk put triexta carpet to the test, carpeting the enclosure of Ricko the Rhino, but he could not outmatch the durability and performance of triexta carpet. Mohawk continued to challenge triexta carpet over the next decade+ including the messiest kid competition in 2012, Puppy Bowl X in 2014 and Tough Mudder in 2015.
Here at Godfrey Hirst in Australia, we also challenged triexta with the Ultimate Carpet Test in Sydney in 2016 where four families battled it out on a giant carpet twister with food spills. Triexta yet again proved to be easily cleaned with just water after all the thrills and spills!
The original Ricko the Rhino challenge has remained at the top of hearts and minds in the industry, so in 2023 we are bringing the Rhino back!
The branding is also being simplified for 2023, removing the eco+ sub brand and simply referring to the range as Godfrey Hirst triexta carpets. This is because of many features and benefits of this premium carpet range extend far beyond the just eco credentials. It is cleanable and durable partly plant base fibre that is pet friendly, Australian Made and Red List Free Certified. It sits at the top of range of Godfrey Hirst carpets which are all made for living.