Our Wool Story

Exquisite interiors begin with perfect flooring. For unrivalled comfort, you can't go past the look and feel of a Godfrey Hirst wool carpet. Proudly designed and made in Auckland, with wool sourced from New Zealand farms, our carpet is where the best of Aotearoa comes together to make a truly beautiful and luxurious product.

Our stunning and versatile ranges of cut pile or loop pile wool carpets are available in an array of sublime, earthy tones creating the ideal foundation for your interior space. We love the cosy softness of wool carpets, but the benefits of this 100% natural fibre go far beyond comfort. Natural wool properties make wool carpet ideal for every climate, insulating for warmth during winter chills, cooling for relief through sultry summers and keeping room temperatures just right during cool autumn nights and sunny spring days.

We really know wool. Every year we scour over 250,000 tonnes of it to make our beautiful wool carpet, making us the largest wool carpet manufacturer in the world.

The incredible resource of wool, a pure, biodegradable and renewable material is at the heart of our Farm to Floor story. Natural stain resistance, easy to maintain and the flame retardancy of wool fibres make it a practical floor covering that is sure to enhance the look and feel of any space. 

Watch our Farm to Floor video, and follow Fraser through New Zealand, as he goes on a journey to discover how our amazing designer carpet collection is made from the very best New Zealand wool.