Laminate - Made For Daily Living

Laminate flooring combines the authentic look of timber with many practical advantages and a great price. Manufacturers have made such progress with digital printing and in-register embossing, which had become much harder to tell the difference between timber and laminate flooring.

The technology around photographic resolution and application of design has improved to the point where it is difficult to tell the difference between timber and laminate flooring. The embossing (stamping) process provides real texture on the surface and follows the grain and knot structure, adding ultimate realism to laminate floors. 

The biggest benefit of laminate is its performance. Its protective top layer makes it very robust which helps with fading, wear and tear, and scratching. Laminate is very difficult to dent or damage. If you drop a pan on it, if you have a dog with claws, if it’s in a high-traffic area, or if the space gets a lot of sun, laminate performs much better than timber. It has been designed to handle a lot so if you have an active lifestyle, laminate could be a better option than timber.

Laminate can now be installed in wet areas too. Advancement in technology has evolved with ranges that also contain waterproof surface treatments that allow for use in your kitchen, bathroom and laundry. The advantage of this approach is a truly a stress-free flooring alternative! It also provides a more consistent look throughout the entire house, which often results in a more spacious looking home. On the other hand, Timber flooring is particularly susceptible to the effects of water, and when spill happens, liquid must be wipe or mop as quickly as possible. 

Product developments have improved the look and feel of laminate, making it a more authentic option to have in the home. People love the timber ‘look’ because every plank is different, and its knots, patterns, and colour variations make it feel authentic. But technology has improved the design and realism of laminate. As a result, laminate is now a more accessible and affordable alternative to timber flooring, without compromising on look.

Sustainability is central to the production of Godfrey Hirst laminate. In fact, all Godfrey Hirst hard flooring products are manufactured under a quality and environmental system certified as complying with ISO 9001 and ISO 14001, as well as the VOC emissions criteria required for air quality.
  
For more information, view our range of Laminate flooring.